The International Typographic Style, also known as th Swiss Style, is a graphic design style developed in Switzerland in 1950s that emphasizes cleanliness, readability and objectivty. Asymmetric layouts, use of a grid, sans serif typefaces like Akzidenz Grotesk, and flush left, ragged right text
Akzidenz Grotesk designed in 1896 for the H Berthold AG type foundry. the face was a hallmark of the moderist Swiss Style.
Graphic symbols are often functionalist and anonymous
Comparison of distinguishing characters in Akzidenz-Grotesk, Folio, Helvetica, and Universs 55
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