essay

Emphasis is he focal point of the design because of the darker value.  The eye is drawn first to this word in design.  The next word that follows the design is balance  the E in emphasis is included to make the way balance set up in this design.  Flow because of the change of of font and positioning is the next word in design the brings attention to the eye.  With the different value and positioning and size it shows the flow of the design.  This design follows the rule of 3rd's and the different angles of negative space, fonts and  is repeated.  The next work which brings attention to the eye is repetition and alignment goes to Contrast.  Alignment is shown the  placement of the letter A and C in balance, placement of letter C in Contrast shape of the s in emphasis.  Overlapping of letters shows repetition in the design, and the designs has different values which also shows repetiton